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IWIWB is a story of passion and audacity. Imagined and created by a group including Edgar Saint-Hillier, a young 17-year old young man, passionate about fashion, contemporary art, hip hop culture and basketball. IWIWB is a streetwear label that reinvents and diverts the codes of basketball to offer ultra contemporary and urban streetwear as easy to wear on the playground as it is in the street, The Game / AfterGame.
This first collection of the label subtly mixes sobre cuts, the quality of the materials and finishes, and the graphic details in a post 90's street spirit. The slogan ‘only about game’ defines the collection and participates in the dna of the brand.
IWIWB proposes an androgyne silhouette without any constraints.
The clothing items mix the desire for a purified and creative, singular and original style. Crewnecks with tone-on-tone patches, open-to-open pants, oversized volume bombers, inlay sleeve hoodies, ripped shorts, cotton parkas and kway nylon silkscreen prints are available on the primary colors of the collection associated with khaki and gray. To reinforce the casual and urban aspect of the collection and to complete the silhouette IWIWB has developed a line of accessories, including the IWIWB backpack, a black tone-on-tone fabric that is perfect for carrying a basketball but a scooter helmet as well!
The collection is available as of February in the E-shop of the brand and in conceptual street wear stores. Available in sizes XS to XL.